 |
3) Average penetrance was 42% this year, up from 41% last year.
Gainers exceeded losers on most editions. Average penetrance was dragged
down by a decrease in representation largely in owners of JLA Archives.
Keep in mind that the error of a survey this size is 2-3% and thus most
of these "changes" are actually in the error of study. |
|
Rarities #1 |
43% |
|
All-Star #11 |
40% |
|
SSOV #1 |
40% |
|
Sandman #1 |
39% |
|
SA GL #5 |
37% |
|
Brave and the Bold #1 |
37% |
|
Comic Cavalcade #1 |
37% |
|
Hawkman #2 |
37% |
|
JLA #9 |
33% |
|
Batman #6 |
32% |
|
Robin #1 |
32% |
|
WF #3 |
32% |
|
Action #4 |
30% |
|
GA Hawkman #1 |
30% |
|
Kamandi #1 |
26% |
|
Plastic Man #7 |
24% |
|
Sgt Rock #3 |
22% |
|
4) The ranking of new entries in this years demographics is shown
at left. Most are healthy and lower numbers of the most recent or as yet
unreleased editions likely reflects the usual buyer caution. Expect
these to disperse throughout the ranking in next year's survey. |
| 5) At right is the loyalty graph. To date, DC has
extended 22 lines of Archives. This graph summarizes the loyalty data on
individual editions meaned across volume. Numbers are actually likely
underestimates as high performance by the $20 re-releases (notice the
top 3 editions are all cheap Archives) are giving artificially low
values. The take-home messaged is that the is about a 30% drop-off in
interest on average by the 4th edition. Beyond that, based on data to
date, things flatten out and if DC is satisfied with that 70-75% of
initial sales, they can proceed comfortably with extended editions. |
 |
|
26% |
SA Superman #1 |
|
25% |
SA Metamorpho #1 |
|
24% |
Jonah Hex #1 |
|
22% |
SA GL #1 |
|
The addition of DC's showcase line was met with some mixed
enthusiasm. Penetrance tends to be lower than Archives but this should
be tempered with the knowledge that none of these are actually in print
yet. Metamorpho, a second tier hero, received strong support. |
| DC Chronicle Editions received even less support,
indicating that either these lines are unappealing in their redunduancy
or that this survey is not a good tool to assay the customers of these
editions. |
|
18% |
9% |
|
GA Batman #1 |
GA Superman #1 |
|
|
Watchmen |
1 |
25% |
|
Crisis |
2 |
25% |
|
LoeG #1 |
3 |
17% |
|
Authority #1 |
4 |
15% |
|
Planetary |
5 |
14% |
|
Batman Hush |
5 |
14% |
|
Authority #2 |
7 |
11% |
|
LoEG #2 |
8 |
11% |
|
Danger Girl #1 |
9 |
3% |
|
The Absolute Editions show the opposite of the usual response,
namely that the highest performers (Crisis and Watchmen) are the most
reported, despite the fact that they as yet are unpublished. The
Vertigo/Wildstorm/non-DC Absolutes fare poorly, either indicating
limited support or again, that this survey is not the proper instrument
to study Wildstorm fans. |
| |
|